More juice per squeeze: how to win higher value engagements

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The 'more juice per squeeze' formula, explained

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The number one obstacle to winning higher fees (and how to overcome it)

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Cost-based vs value-based fee structures

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The best (and worst) fee structures for lucrative engagements

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The best approach to 'foot-in-the-door' pricing

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The warning signs of scope creep (and how to avoid it)